Valencia ephemera and advertising
This book is the result of an effort to give prominence to a type of graphic representation, with a lack of advertising will, very present in our lives despite its ephemeral character. The City Council of Valencia supports this effort, a contribution so that the importance of ephemera ceases to be an almost unknown territory, however little explored.
There are already numerous collections and publications dedicated to collecting Ephemera, those types of labels, objects, reminders… which receive that name, precisely because they are not designed to endure, but to enjoy an ephemeral life, circumscribed in time, since they have not been conceived with the same artistic will. However, many of these objects are children of their time, and in a small format, and in a modest way, they reflect the styles and sensibilities of each moment.
